How Ridiculous is one of the most innovative and entertaining YouTube channels to emerge from Australia. Known for their high-impact experiments, gravity-defying trick shots, and world record-breaking stunts, the trio has captivated millions worldwide. What started as a fun backyard hobby has now turned into a lucrative business, amassing millions in revenue and global recognition.
In this article, we’ll take a closer look at How Ridiculous’ estimated net worth in 2025, explore their income streams, rise to fame, and how they’ve built a sustainable media brand around jaw-dropping content.
| Category | Details |
| Real Name | Brett Stanford, Derek Herron, and Scott Gaunson |
| Channel Origin | Perth, Western Australia |
| Profession | YouTubers, Content Creators, Entrepreneurs |
| Net Worth (2025) | Estimated $17.3 Million |
| Social Media Reach | 25M+( overall) |
| Famous For | – Gravity-based experiments – Record-breaking drop tests – Trick shots and sports challenges |
The Rise of How Ridiculous: From Backyard Shots to Global Stunts
How Ridiculous began in 2009 as a group of friends filming trick shots for fun. Their early basketball shot videos quickly gained traction, setting the tone for what would become a decade-long content journey filled with creativity, physics, and fun.
Highlights of their Rise:
- 2011: Gained international attention for their record-breaking basketball shots from buildings and cliffs.
- Mid-2010s: Expanded to large-scale drop tests with anvils, bowling balls, and more from towering heights.
- 2020s: Collaborated with brands, appeared on global media, and hit over 10 million subscribers.
- 2025: Stand among the top experimental YouTube creators globally with millions in annual revenue.
What sets them apart is their wholesome, science-meets-fun approach to video content keeping it family-friendly while visually spectacular.
How Ridiculous Net Worth in 2025:
As of 2025, How Ridiculous has an estimated net worth of $17.3 million, based on YouTube ad revenue, merchandise, sponsorships, and brand partnerships. However, factoring in alternative income sources like affiliate deals and fan support, some estimates push their total value to over $24.3 million.
Their videos consistently rack up millions of views, and their niche (high-energy, visually stunning content) performs exceptionally well in YouTube’s algorithm, allowing for consistent monetization.
Major Income Streams for How Ridiculous (2025):
| Category | Details |
| Net Worth | $17.3 Million |
| YouTube Ad Revenue | Estimated $2.5M–$3.5M annually |
| Brand Deals & Sponsorships | With tech, sports, and safety brands |
| Merchandise | Custom clothing and gear via their online shop |
| Affiliate Partnerships | Product links & referrals from video descriptions |
| Live Events | Appearances and stunts at fan meet-ups |
| YouTube Premium Bonus | Extra revenue from Premium views |
| Viral Shorts Content | Additional monetization via YouTube Shorts |
They’ve also gained a loyal fanbase that supports them through online store purchases and content sharing, creating passive income streams beyond just views.
Their YouTube Content Strategy:
This formula allows their videos to go viral consistently and maintains steady growth.
- Unique Concepts: Nobody drops anvils on trampolines quite like How Ridiculous.
- Science Meets Fun: Many videos tap into the laws of physics in visually exciting ways.
- Safe & Family-Friendly: Their content appeals to viewers of all ages, making it brand-safe.
- Consistent Uploads: Regular content keeps them relevant and rewarded by YouTube’s algorithm.
- Engaging Personality: The friendly banter among Brett, Derek, and Scott builds relatability.
How Ridiculous’ Lifestyle and Car Collection:
Despite their massive success and millions in revenue, the trio behind How Ridiculous, Brett, Derek, and Scott have largely remained grounded in their lifestyle choices. Their public image reflects humility, teamwork, and a down-to-earth approach to fame, rather than flashy displays of wealth. However, their success has allowed them to enjoy certain luxuries, including a tastefully comfortable lifestyle and a few standout vehicles.
Lifestyle Insights:
- Work-Life Balance: Unlike many influencers chasing trends, the How Ridiculous team prioritizes quality content and time with family. They frequently mention enjoying the process over chasing fame.
- Modest Living: While financially successful, none of the members are known for extravagant homes or celebrity-style lifestyles. Instead, they enjoy life in their native Australia, close to their community and long-time supporters.
- Travel & Filming: A big part of their lifestyle involves traveling to unique locations (like dams, towers, and arenas) for new experiments, often blending adventure with creativity.
- Team-First Attitude: Their long-standing friendship reflects in their behind-the-scenes content. They operate more like a brotherhood than a typical business team.
Car Collection:
Though not excessive, their car choices align with practical luxury and adventure vehicles that support their filming logistics and personal preferences:
- Toyota Hilux – A rugged pickup truck known for durability and off-road capability, ideal for transporting heavy stunt equipment.
- Ford Ranger Raptor – Another utility-focused yet premium vehicle, often spotted during their road trips to stunt locations.
- Tesla Model 3 – A nod to sustainable tech and clean energy, showing their interest in innovation.
- Land Rover Discovery – Occasionally seen in shoots, this SUV blends comfort with utility, fitting for long hauls and equipment transport.
Their vehicle choices reflect both functionality for filming and a reward for their hard work, no over-the-top supercars, just smart and reliable upgrades. In keeping with their brand, even their car collection feels accessible, authentic, and purpose-driven.
How Ridiculous’ Global Impact:
The group has broken multiple world records and featured in international media outlets, expanding their recognition beyond just YouTube. They’ve also collaborated with influencers and organizations to amplify their content and engage with newer audiences.
Notable Achievements:
- World Record for Highest Basketball Shot
- YouTube Gold & Diamond Play Buttons
- Featured in major media (BBC, ESPN, Sports Illustrated)
- Strong merchandise brand with global shipping
Their mix of sportsmanship, creativity, and authenticity has made them a globally loved brand.
How Ridiculous’ Social Media Presence (2025):
While YouTube remains their main platform, the How Ridiculous team has successfully expanded their digital footprint across other social media channels to engage a broader audience and build a strong brand identity. Their online presence reflects their consistent content style, fun, family-friendly, and visually thrilling.
Platform-Wise Breakdown:
This multi-platform presence has made How Ridiculous more than just a YouTube channel; they’ve become a global entertainment brand with reach and influence across every major social network.
How Ridiculous’s Estimated Yearly Earnings (2025):
Based on performance metrics and sponsorship deals, here’s a breakdown of How Ridiculous’ estimated yearly income:
- AdSense Revenue: $2.5M–$3.5M
- Sponsorships: $700K–$1M
- Merch & Products: $300K–$500K
- Affiliate Links & Bonuses: $100K–$200K
Total Estimated Annual Earnings: $4.3 Million
Their income model demonstrates long-term sustainability and diversification beyond any single revenue stream.
Conclusion:
How Ridiculous has turned fun and creativity into a multimillion-dollar venture. Their net worth in 2025, estimated between $17.3 million and potentially up to $24.3 million, reflects smart content strategy, audience engagement, and brand building. More than just viral videos, they’ve created a brand that resonates with fans across the world.
Their success is proof that in today’s creator economy, originality combined with consistency can turn even the wildest ideas into a profitable, global media business.
FAQs:
Their estimated net worth is around $17.3 million, possibly reaching up to $24.3 million with all revenue sources.
Brett Stanford, Derek Herron, and Scott Gaunson are the trio behind the channel.
Primarily through YouTube ad revenue, brand deals, merchandise, and affiliate links.
They are based in Perth, Western Australia.
All stunts are real, filmed authentically with safety measures and minimal editing trickery.