Anastasia “Nastya” Radzinskaya, known online as “Like Nastya”, is a popular Russian-American YouTuber and social media influencer. Born in 2014 in Krasnodar Krai, Russia, Nastya was incorrectly diagnosed with cerebral palsy as a young child.
Despite this setback, Nastya has gone on to become one of the most successful and influential child YouTubers in the world.
The channel quickly gained popularity, especially among children and families, and as of 2024 has over 117 million subscribers and over 98.75 billion total views.
This blog explores the rise to fame and fortune of 10-year-old YouTube star Nastya Radzinskaya, analyzing her content, business ventures, and philanthropy.
What’s Like Nastya’s Net Worth in 2024?
| Nastya Net Worth in 2024 | $20 million |
| Full Name | Anastasia Sergeyevna Radzinskaya |
| Age | 10 years( as of 2024) |
| Nationality | Russian-American |
| Sources Of Income | YouTube Ad Revenue, Merchandise Sales, sponsorship deals, lucrative brand partnerships |
| YouTube Handle | Like Nastya |
| Instagram handle | likenastya |
| Youtube Subscribers | 117 million subscribers |
How Much Does Nastya Make Per Year?
Nastya, the Russian-American YouTuber, has achieved remarkable financial success. In 2021, she made an estimated $28 million through ad revenue and brand deals, securing her place as one of the highest-paid content creators on the platform. Born with cerebral palsy, Nastya’s parents initially documented her speech learning development by posting videos on YouTube for friends and family.
Over the years, her viewership grew exponentially. Her channel ‘Like Nastya’ currently boasts 117 million subscribers. Nastya’s diversified revenue streams include YouTube ad revenue, lucrative brand partnerships, merchandise sales, and even an NFT collection. Her estimated net worth is around $20 million.
Nastya Radzinskaya: Income Sources
Nastya Radzinskaya, the ten-year-old YouTube sensation, has built an impressive income through various channels. Here’s a breakdown of her earnings:
1. YouTube Ad Revenue:
Nastya’s YouTube channel, “Like Nastya,” boasts over 117 million subscribers and billions of views. Her videos primarily target children, featuring toy unboxings, educational content, and family adventures.
YouTube pays creators based on ad revenue generated from ads shown on their videos. The exact earnings depend on factors like video length, viewer engagement, and ad type.
Nastya and new useful stories for kids about behavior and friendship:
2. Brand Partnerships and Sponsorships:
Influencers often collaborate with brands to promote products or services. Nastya’s popularity makes her an attractive partner for companies targeting young audiences.
She likely earns substantial income through sponsored videos, product placements, and brand endorsements. Eg: Joyin Inc
3. Merchandise Sales:
Nastya’s brand extends beyond YouTube. She sells merchandise related to her content, including clothing, toys, and accessories.
Fans can purchase items featuring Nastya’s likeness, creating an additional revenue stream. You can shop a accessories, clothing, toys, etc on her shop here.
Note: The shipment may not be available for every country. Please check for the location during checkout.
4. Licensing Deals:
Nastya made a strategic move by selling the monetization rights to her old YouTube videos through a licensing deal with Spotter. This means she receives a lump sum upfront while retaining rights to new videos.
Licensing agreements can provide steady income without relying solely on ad revenue.
5. Other Potential Income Streams:
Nastya has diversified her income streams beyond YouTube ads, leveraging her popularity to create various revenue-generating ventures.
Apps: Nastya’s educational mobile game generates revenue. Apps allow her to engage with fans beyond YouTube.
Toys: She likely earns from toy sales related to her brand. Merchandising extends to physical products.
Business Ventures and Investments: While specifics aren’t public, diversifying income through investments is common for successful influencers.
6. NFT Collection and Animated Film:
Nastya launched her own NFT collection called “Nastya’s Originals.” NFTs (non-fungible tokens) are unique digital assets that can appreciate in value.
In addition to her NFT venture, Nastya has secured a role in the animated film “Weird Waters,” which is set to release in 2025. This exciting opportunity marks a significant expansion of her portfolio beyond YouTube, showcasing her versatility as a content creator. As she continues to grow her brand, Nastya remains a beloved figure among her young audience, inspiring creativity and imagination through her engaging content and new projects.
Nastya’s Philanthropy: Spreading Kindness and Joy
Nastya, also known as Anastasia Sergeyevna Radzinskaya, has made a significant impact through her philanthropic efforts.
As a popular YouTuber, she not only entertains millions of kids and families but also uses her platform to spread kindness and positivity. Here are some ways she contributes:
1. Helping People on Valentine’s Day:
Nastya has been involved in initiatives to help people during special occasions, such as Valentine’s Day. She encourages important gift-giving and declarations of love.
2. Opening a Spa and Beauty Salon:
Nastya decided to open her own spa and beauty salon for both children and adults. She even carries out beauty treatments with her dad, emphasizing self-care and well-being .
3. Inspiring Young Hearts:
Through her content, Nastya fosters kindness, empathy, and positivity among her fans. She sets an example for young hearts to care for others and make a difference.
Nastya’s impact goes beyond the screen, demonstrating that fame can be a force for good.
Remember, Nastya’s philanthropy serves as a reminder that even small acts of kindness can create a ripple effect, spreading joy and making the world a better place.
Nastya Fame: From Playful Beginnings to Global Stardom
Let’s get into the fascinating journey of Nastya, the young YouTube sensation who has captured hearts worldwide.
1. Early Days and Playful Spirit:
Nastya, born Anastasia Radzinskaya, embarked on her YouTube journey in 2015 under the guidance of her parents, Sergey and Anna Radzinskaya.
Initially created to aid in her speech development, the channel quickly evolved into a multifaceted platform showcasing everyday activities, family dynamics, and educational content .
2. The Birth of Like Nastya:
Nastya’s channel, aptly named “Like Nastya,” became a digital playground for fun, creativity, and learning.
Her playful spirit and relatable adventures resonated with millions of viewers, setting the stage for her meteoric rise.
3. Content Evolution:
Like Nastya expanded beyond simple playtime videos. Her content diversified to include educational segments, family vlogs, and imaginative adventures.
From toy unboxings to science experiments, Nastya’s channel became a hub of engaging and entertaining videos .
4. A Global Sensation:
With over 125.15 billion views, Nastya’s videos reached audiences across continents.
Her relatability, charm, and genuine interactions catapulted her to global stardom, making her a household name .
5. Building the Like Nastya Empire:
Nastya’s success extended beyond her main channel. She diversified her brand by creating additional channels like “Like Nastya Vlog.”
These channels allowed her to explore different content formats and connect with an even wider audience.
6. Impact on Children’s Entertainment:
Like Nastya’s influence reshaped the landscape of kids’ content on YouTube.
Her positive messages, creativity, and family-friendly approach set a new standard for children’s entertainment
7. Nastya’s Journey and Personal Growth:
From a young girl with cerebral palsy to a global star, Nastya’s journey is one of resilience, determination, and passion.
Her growth as a content creator and role model inspires fans of all ages.
8. Future Horizons:
The Like Nastya brand continues to evolve. Exciting possibilities await, from new collaborations to innovative content.
Nastya’s impact will undoubtedly shape the digital landscape for years to come.
Nastya’s story reminds us that creativity, authenticity, and a playful spirit can lead to extraordinary achievements.
Nastya’s Personal Life: A Glimpse into Her World
Nastya, born Anastasia Sergeyevna Radzinskaya on January 27, 2014, is a 10-year-old Russian-American YouTuber who has captured the hearts of millions around the world. Her family plays a vital role in her life and content creation; her parents, Yuri and Anna, actively participate in her videos, and she has a younger sister named Stacy.
Originally from Krasnodar, Russia, Nastya now resides in sunny Miami, Florida, a move that has likely influenced her vibrant content. Balancing her busy schedule as a YouTube star, she probably receives homeschooling or private tutoring, allowing her to manage both education and her growing fame.
Nastya enjoys a variety of interests, including singing, dancing, and exploring new places, which she showcases in her engaging videos. Her lifestyle is a delightful mix of playtime, learning, and adventures, supported by her close-knit family, including her pets. Despite the challenges of being a young celebrity, Nastya maintains a positive outlook, cherishing her childhood experiences while navigating the world of fame.
Nastya’s World of Recognition:
1. YouTube Creator Awards:
Nastya has received multiple YouTube Creator Awards, including the Silver Creator Award for reaching 100,000 subscribers, the Gold Creator Award for reaching 1 million subscribers, and the prestigious Diamond Creator Award for surpassing 10 million subscribers .
2. Global Brand Partnerships:
Nastya has collaborated with numerous major international brands, leveraging her massive online following and appeal to secure lucrative brand partnerships and sponsorship deals .
3. Industry Awards and Nominations:
Nastya’s content and influence have been recognized by various children’s entertainment and media organizations, earning her industry awards and nominations .
4. Social Media Milestones:
Across platforms like Instagram, TikTok, and Facebook, Nastya has amassed an enormous following, reaching significant social media milestones that further cement her status as a global digital superstar .
5. Cultural Impact Awards:
Nastya has been honored for her contributions to children’s culture and education, receiving awards that acknowledge the positive impact of her family-friendly content .
6. Philanthropic Awards:
Nastya’s charitable work and community involvement have earned her recognition, with awards celebrating her efforts to make a difference and spread kindness .
7. Fan Recognition and Love:
Nastya enjoys overwhelming support and appreciation from her millions of adoring fans worldwide, who have embraced her as a beloved cultural icon
Conclusion:
Anastasia “Nastya” Radzinskaya has had an undeniable impact on the world of children’s entertainment, emerging as a true cultural icon and “kidfluencer extraordinaire” with her wildly popular “Like Nastya” YouTube channel that features engaging, family-friendly videos.
It has set a new standard for the type of educational and entertaining content that resonates with young audiences around the globe.
She captivates viewers with her playful personality and creative content while wielding significant influence over the purchasing decisions and behaviors of her millions of young fans, all while expanding her brand and exploring new creative avenues.
FAQs:
While specific earnings for Diana and Nastya aren’t directly compared, Nastya’s channel, “Like Nastya,” is one of the highest-earning child YouTube channels, generating significant revenue per video.
As of 2023, Mr. Beast (Jimmy Donaldson) is the richest YouTuber, earning over $80 million.
As of now, Anastasia Radzinskaya (Nastya) is 9 years old, having been born on January 27, 2014.